Hello once again!
The Oscars are only a few days away! As a tribute to the upcoming awards, I want
to introduce you to a handy tool.
Diigo.com is a website that allows me to search for any tag
and find links that relate to that tag. This
leads me a variety of links with several people that “followed” the link. In the spirit of the Academy Awards a la
entertainment, and in the spirit of social media, I searched the words
‘Hollywood’ and ‘Social Media’ to attempt to discover interesting links.
I wasn’t turning up much luck with interesting articles
until I began to focus on social media rather than general Hollywood. The term Hollywood was leading me in circles
with no thought-provoking links to dynamic articles.
In fact, they were merely leading me gossip websites or
less-than-interesting users with no relevant use. After clicking next for several pages, I
finally found something that could be of use.
I stumbled upon a user’s profile named Eubin Kim. I was
first intrigued when I noticed that he had an actual profile written out. Throughout the several profiles I scanned,
only about 5% of the users took the time to write out a profile. (I am not one of those 5% on Diigo).
His profile reads:
Interactive art director and video director with more than 10 years experience in campaign concept ideation, visual brand development, user interface design, website design, identity design, video directing / production, and multicultural event marketing and public relations. Expertise in interact...
I use Diigo because To organize things I've read. Eubin Kim Diigo
The profile description was short, sweet and to the
point. I saw that he claimed he had over
10 years of experience, but what stood out was that he was genuinely using the
site to really organize what he had read.
I clicked through his tags and found myself pleasantly surprised.
Eubin’s tags consisted of topics such as social media,
digital, facebook, television and branding.
As I was working with television branding this very morning, I continued
to read. His television tag possessed not
only articles that discussed topics such as serious digital historical
analysis, but it also included speculation on the future of television.
I then clicked his social tag and discovered a variety of
topics within the social media realm. This
includes articles discussing social media as a whole, social media in newsroom
and social media with celebrities (Aha!)
This was similar to what I was interested in. After scanning through the articles, I found
one that might seem of some relevance to me.
It was called “Celebrities As Media Critics.” This article discussed how celebrities were
becoming more active in their portrayal in the media. It served as an enlightening read and I was
very glad to have perused through it.
I found another article titled “Why Most Brand Tweets Fell
Flat During the Oscars” which discussed how several brands could not make
that connection to their core audience on social media during the 2013 Academy Awards. Here are some of the tweets that didn't quite make the cut.
Frankly, these are cringe-worthy but the article brings up
the excellent point of how does a social media machine make a legitimate
connection to an audience? What constitutes the success? These brands clearly
miss the mark but how different are brands from Hollywood celebrities? Celebrities
themselves are a brand and using social media to sell the product.
Just something to think about.
